The 8 award-winning organizations of the 6th Chuanshan Award Experience Sharing Session took a group photo with accompanying consultants (picture taken from the Industrial and Commercial Daily provided by the Chuanshan Award)
域動行銷創辦人暨董事總經理Freya
Share three years of experience as a consultant to social welfare groups
Emphasizes that “social welfare organizations should actively carry out digital transformation in order to develop sustainably in the new era.”
On April 24, 2024, the "6th Charity Award Experience Sharing Session" hosted by Chen Yongtai Charitable Trust was grandly held at the National Taiwan University Hospital International Conference Center. Freya, founder and managing director of Domain Marketing, presented the award-winning organization "Taipei As an external consultant of the "Parents Association of the Visually Impaired" (PAVI), he received the certificate of appreciation and shared his experience of accompanying PAVI's growth and breakthroughs in the past three years in a special speech.
The sixth experience sharing meeting was held on April 24, 2024, with more than 200 social welfare partners participating (picture taken from Chuanshan Award provided by Industrial and Commercial Daily)
Freya pointed out in his speech that PAVI is committed to promoting diversified employment for the visually impaired, improving sensory acuity, and integrating social enterprises to commercialize art. PAVI’s service content is diverse and specific, but like other social welfare groups, they all face the same challenges. Challenges include difficulty in raising funds and lack of exposure.
Freya, the founder and managing director of Clickforce , gave a special speech on how Clickforce uses digital technology in public welfare to gain more resources and support for more organizations.
To this end, Clickforce spent three years accompanying and assisting PAVI in its digital transformation, from official website SEO structure sharing, public welfare keyword account management, website crowd analysis, digital knowledge education and training, to the use of social media, audio and video marketing and other digital tools for multi-pronged marketing promotion. Through the transformation of digital marketing thinking to help PAVI be seen and paid attention to by more people, PAVI's fundraising amount has not only increased significantly, but also successfully built brand awareness, allowing more people to see the potential and efforts of visually impaired friends.
Freya further said that in the digital era, social welfare organizations must abandon traditional thinking and actively embrace digital technology in order to effectively reach potential donors and gain more resources and support for the organization. She called on all social welfare organizations to face up to the importance of digital transformation and seek professional assistance in order to develop sustainably in the new era.
Clickforce continues to deeply engage in public welfare and actively contributes to society
Clickforce has not only been committed to the professional development in the field of marketing for a long time, but also actively participated in public welfare activities to reflect corporate social responsibility. It holds LOVEFORCE activities regularly every year. Long-term care and sponsorship include issues such as physical and mental disabilities, rural children's education, and care for the elderly population. We hope to Our own expertise and resources help more social welfare organizations improve their marketing capabilities and achieve the goal of sustainable development.
In the future, Clickforce will continue to uphold professionalism and enthusiasm, and join hands with more social welfare organizations to jointly contribute to public welfare and create a better society.
