"The preferred brand for data-driven transformation" Clickforce is once again honored to be invited by AWS to lead the AI retail cloud era this year. The theme of the company's speech this time is "How to open up the last mile of the retail media network in the cookieless era." Will share the latest trends in RMN today to the advertising industry.
The AWS Taiwan Cloud Summit is one of the world's top cloud technology events. Top experts and business leaders from all walks of life will participate in this event. At the conference, top experts from all parties will share the most forward-looking technology trends. In addition to gaining more knowledge in this listing, they will also discuss and exchange ideas with many professionals. Obtain the most international cloud technology knowledge and latest application cases from the lecture topics of various lecturers.
This conference mainly discusses three major themes, including AICG reducing labor costs, mastering data to improve profits, and creating differences in consumer experience. In this era, AI technology has become a powerful tool for the retail industry to reduce costs. By making good use of AI technology and integrating virtual and real situations, retailers can more accurately predict demand, thereby reducing excess inventory, lowering return rates, and effectively managing labor costs.
The era when data is king has also arrived, and how to create a modern data strategy for the modern retail industry has become the key to improving competitiveness. By leveraging data analysis tools and technologies, retailers can better understand customer needs, accurately predict market trends, and develop more effective marketing and sales strategies. In addition, in the fiercely competitive retail market, excellent customer experience is the key to maintaining a competitive advantage. Through technological tools such as artificial intelligence and big data analysis, a more personalized and interactive experience can be achieved. Tools such as intelligent customer service robots, personalized recommendation systems and more can help retailers interact more closely with customers, better understand customer needs, and provide customized products and services, thereby increasing consumer satisfaction and loyalty to the brand.
William from the Product Department, as the lecturer of 2024 AWS, mainly introduces how major brand owners can respond and possible effective solutions in the cookieless era. Major brands are about to face the problem of being unable to track cookie behavior across domains. Decreased advertising accuracy is one of the challenges that many marketers need to prepare for. However, multiFORCE provided by Clickforce may become an important solution to Cookieless. multiFORCE is a combination of three major advertising systems: DSP/SSP/CDP/DMP + cross-screen five-camp linked advertising + Clickforce c hybrid data insights to create a customized customer tracking solution. In addition, in the RMN wave, multiFORCE, as a data arsenal, can help e-commerce companies accelerate the RMN process.
It was a rare opportunity to participate in this Cloud Summit. After a day of activities, I had in-depth exchanges with many different people in the industry. There were also many sparks in the discussions on technology and knowledge, creating new possibilities for the company and potential cooperation. Clickforce is committed to becoming the preferred brand of "data-driven advertising technology D4A". In the future, we will continue to improve the diversified application of data and consultative data marketing services. We hope to serve more brands in the unpredictable digital marketing field in the future. Provide more reliable marketing strategies.
