In a highly competitive retail market environment, engaging consumers and truly reaching their latent needs has become crucial. Nowadays, hundreds of schools of thought contend and all kinds of advertisements are everywhere in daily life. Therefore, in addition to finding ways to attract the audience's attention, brand owners also need to rely on data to deliver the right advertising content to the right people at the right time; otherwise, no matter how creative the advertising is, Nor can it achieve the desired effect.
In Kirin's "Go Local and Explore Bar!" project, she collaborated with artists to create attractive creative content themed around local festivals in Taiwan. She also collaborated with CLICKFORCE Marketing to develop a marketing strategy that can effectively reach potential audiences. . In order to expand the audience base and deepen product memory, Kirin not only focuses on attracting loyal customers of the brand itself, but also uses multiFORCE creative advertising technology and mixed data to expand the attention of more target audiences.
multiFORCE interest tags clarify audience intent
In order to seize the hot topic and extend the discussion, Kirin hopes to increase the breadth of marketing exposure.
The hot topic needs to be the key to the accurate TA, and the extended discussion needs to be deepened and expanded according to the target audience; use multiFORCE technology to incorporate TA's additional interest tags into the delivery target, and then extend the main focus of interest. In this way, not only can Better understand the audience's needs, and provide corresponding content and products according to their preferences to increase their recognition.
Multiple database data to gain insight into consumer habits
In addition to the Internet DSP interest tags, it also focuses on multi-database data. From invoice data and data, obtain audiences with specific conditions, including audiences who have purchased specified products, as well as actual life trajectory information, such as the places they often visit. These subtle data analysis insights help Kirin more accurately understand the behavioral dynamics and habits and preferences of their audience, so that product exposure can be closely related to the target audience.
In Kirin's "Go Local and Explore Bar!" project, she collaborated with artists to create attractive creative content themed around local festivals in Taiwan. She also collaborated with CLICKFORCE Marketing to develop a marketing strategy that can effectively reach potential audiences. . In order to expand the audience base and deepen product memory, Kirin not only focuses on attracting loyal customers of the brand itself, but also uses multiFORCE creative advertising technology and mixed data to expand the attention of more target audiences.
multiFORCE interest tags clarify audience intent
In order to seize the hot topic and extend the discussion, Kirin hopes to increase the breadth of marketing exposure.
The hot topic needs to be the key to the accurate TA, and the extended discussion needs to be deepened and expanded according to the target audience; use multiFORCE technology to incorporate TA's additional interest tags into the delivery target, and then extend the main focus of interest. In this way, not only can Better understand the audience's needs, and provide corresponding content and products according to their preferences to increase their recognition.
Multiple database data to gain insight into consumer habits
In addition to the Internet DSP interest tags, it also focuses on multi-database data. From invoice data and data, obtain audiences with specific conditions, including audiences who have purchased specified products, as well as actual life trajectory information, such as the places they often visit. These subtle data analysis insights help Kirin more accurately understand the behavioral dynamics and habits and preferences of their audience, so that product exposure can be closely related to the target audience.
(Special placement attracts the attention of the target audience and communicates multiple messages at once)Video remarketing to awaken consumers’ memories
Video remarketing on network and creative placements is also another important strategy. Remarketing techniques are used to re-attract people who have viewed KIRIN BAR BEER Pre-Roll ads in the past, awaken consumers’ memories, and re-establish contact with them. Promote new activities and products to deepen the memory of brand activities.
(Video remarketing once again awakens consumers’ memories and communicates new event information)
Proactively use data analysis and innovative strategies to deeply explore multi-database data and expand the audience's attention. This series of planning helps brands understand their audiences more completely, and can also use them to reach audiences more appropriately, provide creative and eye-catching advertising content, increase consumer attention and purchase intention, and increase competition in the fierce market force.
