"This video is for branding..."
As a marketer, you must be very familiar with this statement. Professionally, we will distinguish between brand image and performance conversion materials so that we can correctly evaluate the target effectiveness when analyzing ROAS (Return on AD Spending) advertising return on investment.
However, have you ever imagined it? As long as through data analysis, a wave of good digital operations can turn the original image advertisement into material that captures and converts the audience! Taiwan's first AKIMIA microcurrent facial mask has joined hands with Domain Marketing, known as the "preferred brand for data-driven advertising", to use image videos + interview videos to operate in two consecutive bands to deeply communicate with the target audience, allowing the image videos to achieve high-quality marketing results.
In band operation, finding the right audience is the most critical
"Submitting interview videos to audiences who have watched image videos is a two-band operation that everyone wants to do." Chen Yanren, deputy general manager of marketing business at Domain Action, said that the key lies in whether the first wave of image videos are submitted to the correct audience. people.
Chen Yanren pointed out that although many marketing operations in the current market claim to be precise, they are actually just a large amount of exposure. If the first wave is not accurate, the second wave will not lead to in-depth communication. It will be a kind of harassment to people who are not interested in the product. However, through multi-dimensional data combination analysis, we can effectively grasp the correct objects, such as invoice data and data that Domain Marketing is best at.
"Invoices and data" find the right person and publicize to achieve high efficiency
Clickforce first used the "invoice data" in the exclusive "Hybrid Data Engine" to find out the audience who had actually purchased facial masks, screened the consumers who paid attention to competing facial masks, and captured the two major groups most related to facial mask consumption in one go, making it even more coded. Use "semantic analysis" to compare search strings related to mask products, include potential consumers in the advertising delivery target, and perform the following steps:
In the first wave, the dual video platforms of Youtube and multiFORCE pre-roll were exposed. The former is the largest video streaming platform and the latter is the largest advertising network in the country. It connects the most popular drama-chasing platforms in Taiwan to make image videos Strong exposure.
Next, we further target the target audience who have watched the image video and deliver "interview videos" to connect the two videos to deepen the memory of the brand and products. Through the testimonies in the interviews, we can also deeply influence the decision-making perceptions of potential buyers. Know.
Finally, under the three-round total operation period, the high reach of the two-band operation was achieved, forming a golden publicity structure of "image video base and interview video persuasion", which not only made the AKIMIA microcurrent mask brand more famous and good to the audience, Sensitivity actually brings conversion benefits.
Hybrid data x OMO advertising will become a popular marketing model
Lai Jinghan, deputy director of marketing business at Clickforce, said that it is a very important goal to assist AKIMIA microcurrent facial mask in promoting the maintenance concept of "microcurrent maintenance, longer beauty". From the customer's perspective, "overview of the image video" and "interview video" "Experiences" are two powerful tools for AKIMIA microcurrent facial mask promotion. Invoice data to find "facial mask direct customers" is also the most powerful and critical technology for this wave of promotion.
Chen Yanren also further added that through mixed data and cross-screen/multi-screen advertising, multi-level band promotion operations will gradually become the most popular marketing model under the crowded and cookieless social advertising environment, and digital advertising will also change from pure Online operation, entering the era of OMO (Online Merged with Offline) advertising layout.
Customer introduction
AKIMIA Microcurrent Mask "Microcurrent maintains beauty for longer"
It specializes in technological skin care and uses technology to solve consumers' skin problems. It is Asia's leading brand of microcurrent facial mask technology and is committed to applying its technology to all aspects of skin care products. Through "microcurrent", it supports the effective ingredients to truly penetrate into the skin. Effective introduction changes the essence of skin care and realizes the efficacy of micro-electro-penetration technology as a skin care brand.
AKIMIA microcurrent mask Practice in the mirror Watch here
https://www.akimia.com/pages/mirrorpractice
https://www.youtube.com/channel/UChxwvCG-rALARB06zE5_93w
