Stop using Meta ads at the front desk

Meta’s latest system! Stop using front desk ads. Starting from February 2024, if you continue to use the Facebook / Instagram app for iOS to enhance your promotion, the system will charge you through Apple, and an additional 30% service fee will be charged on the total advertising payment amount (deducting any applicable taxes) . How to deal with it? This article is a one-time lazy package for you!
 
Starting from June 1, 2023, Meta will begin to collect an additional 5% value-added tax (business tax) on the advertising accounts of "non-commercial individuals". According to Meta’s new announcement this year (February 2024), if you use the “Enhanced Promoted Content” advertisement under the iOS version of Facebook / Instagram applications, Apple will charge an additional 30% service fee. This fee is not collected by Meta, but it will still increase your advertising costs!

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Even if you are not using the iOS version of the app, due to algorithm adjustments, as long as the ads are placed through the Fanzhuan front-end, in addition to limited adjustments to the accuracy of the audience, the overall performance will not be as expected, which is equivalent to a change of direction. It drives up marketing costs and throws precious budget into the water.
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This time, Yudong has also compiled a simple lazy package for you to understand at a glance!
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． I am an "individual identity" or "an enterprise/organization that has not yet provided a unified number":
Pay an additional 5% value-added tax (business tax) on the advertising fee, plus an overseas transaction fee of 1.5% for credit cards = (advertising fee + 5% value-added tax) x 1.5%. If you use the iOS version of the APP, an additional 30% will be charged, and the overall cost will increase the most About 36.6%, and an electronic invoice will be issued to you.
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． I am a "business/organization that delivers ads on its own for commercial purposes":
If you provide a unified number and swipe your card to place ads yourself, in addition to the overseas transaction fee of 1.5%, you are legally required to declare and withhold 6% foreign tax within 10 days after spending the advertising fee.
 
． I have already cooperated with an advertising agency for invoicing: it will not be affected.
Since the advertising expenses are collected and paid by the agency partners, in addition to saving you the trouble of self-declaring overseas taxes within 10 days, you can also obtain Taiwan invoices legally and use FB’s advertising expenses to offset the input business tax, saving unnecessary labor costs. and expenses!

It can be seen from the above that cooperation with advertising agency partners will significantly save costs. However, if the effectiveness of advertising delivery can be improved at the same time, only then can we truly achieve "increase revenue and reduce expenditure", so that our business and income will flourish!
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In addition to helping you legally obtain FB/IG Taiwan invoices and deduct advertising expenses from 401 business tax, Domain Marketing's "Customer Consulting Plan" also provides exclusive "mixed data" to help you improve the overall effectiveness of advertising delivery. .
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Finally, we use a picture to summarize the latest comparisons of FB/IG advertising delivery in 2024:
 
 
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